Drummond Bros. Beer 12 Oz Tab Top Can

Drummond Bros. Tab Top Can

The Drummond Bros. Beer 12 oz tab top can represents a notable chapter in the history of the Falls City Brewing Company of Louisville, Kentucky. Introduced in the 1970s, the Drummond Bros. brand was created to appeal to younger adult demographics and college audiences. Market testing groups held with students from the University of Louisville played a direct role in the selection of the brand name.

The face of the can features heraldic imagery with crossed swords and the tagline, "A Light Libation of Extraordinary Character". During this period, Falls City worked closely with packaging innovators such as the Reynolds Metals Company, participating in industry-wide transitions in tab and lid engineering.

Cans under the Drummond Bros. label were produced up until Falls City ceased operations at its Louisville plant in 1978, after which the brand rights were sold to the G. Heileman Brewing Company. Variations of the can exist among collectors, reflecting differences in aluminum lid configurations, metal factory stamps, and mandatory canning text across its production history.