Dutch Treat Premium Lager Beer 12 Oz Tab Top Can

Phoenix Grocery Store House Can

The Dutch Treat Premium Lager Beer can holds a notable place in Southwestern breweriana history as a dedicated private-label supermarket brand. Although the mandatory text on the can attributes production to the "Dutch Treat Brewing Co." of Phoenix, Arizona, this was a phantom brewing entity. The beer was actually produced locally at the Phoenix brewing facility associated with Arizona Brewing Company and The National Brewing Co.

During this period, regional breweries frequently packaged secondary or economy brews under proprietary aliases. This strategy allowed them to supply private house labels without compromising the brand equity of their flagship lines, such as Arizona's prominent A-1 Beer. Dutch Treat was canned specifically for distribution throughout the prominent Phoenix-based A.J. Bayless grocery chain, making the container a fascinating artifact of regional retail history.

For collectors focusing on Arizona breweriana, known variations exist with differences in mandatory text formatting, layout alignment, and the sizing of the recyclable aluminum notices.