Eastside Export Beer Flat Top Can
Los Angeles • Los Angeles, CA IRTP era, 1935 to 1950
Eastside Export Flat Top History
The Eastside Export Beer flat top was produced by the Los Angeles Brewing Company, situated in the Lincoln Heights neighborhood along the Los Angeles River. The brewery rose to regional prominence under George Zobelein, who named the brand after the facility's location on the east side of the river. Following the repeal of Prohibition, the company became one of the dominant brewing forces in Southern California and adopted the canning process manufactured by the American Can Company using the Keglined process.
The can design displays the classic Eastside Export branding, featuring bold graphic lettering and period decorative accents that adorned the brewery's primary product line. For breweriana collectors, several variations of the can exist across its manufacturing run. These differences include alterations to the manufacturer canning codes, varied positioning of mandatory statutory text, and distinct instructional side-panel layouts.
In the late 1940s, the Los Angeles Brewing Company was purchased by the Pabst Brewing Company during its major push to establish West Coast production facilities. Pabst built a large modern plant on the adjacent grounds, while the original brick brewery structures later evolved into the renowned Brewery Arts Complex. The Eastside Export can remains an iconic piece of Southern California industrial history.
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