Eastside Genuine Ale Flat Top Can

Eastside Genuine Ale Flat Top

This flat top can dates to the pre-1950 era, verified by the mandatory "INTERNAL REVENUE TAX PAID" tax statement printed along the bottom rim. Packaged by the Los Angeles Brewing Company, the 12-ounce container features the advisory text "COOL BEFORE OPENING" prominently printed across the top margin. The graphic design is centered around a crimson oval showcasing a detailed, spread-winged eagle perched directly atop the Eastside banner, accompanied by a 1936 copyright line. Collector references document variations of this design with slight differences in background coloration and catalog classification.

The Eastside brand originated after Bavarian immigrant and master brewer George Zobelein acquired the brewery in 1907. Named for the facility's location on the east bank of the Los Angeles River in the Lincoln Heights neighborhood (historically known as East Los Angeles), the label was developed into a comprehensive line spanning pale lagers, bocks, and sparkling ales. Positioned as the premier homegrown beverage of Southern California, Eastside cultivated deep local brand loyalty and became one of the city's most recognizable consumer names throughout the early-to-mid 20th century.

The Los Angeles Brewing Company was originally established in 1897 on North Main Street. Following Zobelein's takeover, the brewery expanded into a modern industrial landmark. During Prohibition, the plant survived by producing cereal beverages, soft drinks, and medical alcohol. When Prohibition was repealed at midnight on April 7, 1933, the brewery celebrated with hundreds of gathered spectators as actress Jean Harlow christened the very first outbound delivery truck. The operation was acquired by the Pabst Brewing Company in 1948, which eventually phased out the regional brand in favor of its national flagship labels before closing the plant in 1979. The historic brick complex was later preserved as the Brewery Art Colony.

Among breweriana enthusiasts, West Coast flat tops bearing the Los Angeles Brewing Company imprint hold enduring appeal. The bold graphics, historic eagle insignia, and tax-paid markings make this container an emblematic piece of California's mid-century brewing heritage.