Eastside Genuine Bock Flat Top Can

Eastside Genuine Bock History

The Eastside Genuine Bock Flat Top Can represents a notable chapter in Southern California brewing history, originating from the historic Los Angeles brewery operated by the Pabst Brewing Company. The Eastside brand originated with the Los Angeles Brewing Company, which was developed into a dominant local staple under George Zobelein. When Pabst acquired the landmark facility along the Los Angeles River, the company continued packaging beer under the trusted Eastside name to preserve regional loyalty.

Part of that regional lineup included seasonal bock beer. Because bock was traditionally released in limited batches for the late winter and spring seasons, far fewer of these cans were produced compared to year-round flagship lagers. As a result, bock cans from the Los Angeles plant remain sought-after targets for collectors of West Coast breweriana.

The label incorporates traditional bock motifs, featuring the iconic bock goat illustration alongside the Eastside script and the Pabst Los Angeles mandatory statement. Known variations exist across different manufacturing runs, exhibiting subtle differences in label layout, font weight, and mandatory text placement.

The facility where these cans originated also holds cultural significance beyond brewing history. Following the eventual closure of the Pabst Los Angeles plant, the property was transformed into the Brewery Arts Complex, which became one of the largest active artist communities in the world. For enthusiasts of regional American breweriana, this can stands as an enduring artifact of Los Angeles industrial heritage.