Eastside Genuine Sparkling Ale Flat Top Can

Classic California Pre-War Flat Top

Produced for the Los Angeles Brewing Company in Los Angeles, California, this 12-ounce flat top container packaged Eastside Genuine Sparkling Ale. Originating in the pre-World War II era, the design is highlighted by a spread-winged eagle perched atop a red shield emblazoned with the Eastside name, with "Genuine Sparkling Ale" displayed below. A key identifying feature of this specific catalog variant is the explicit handling advice "COOL BEFORE OPENING" positioned along the bottom gold band, alongside standard period opening and tax statement markings.

The Eastside brand name originated shortly after German-born brewer George Zobelein assumed control of the brewery in 1907. He chose the name because the brewing complex was located on the east bank of the Los Angeles River. Heavily advertised across Southern California, Eastside grew into one of the region's most recognizable staples, promoted for its local roots and refreshing character. While standard Eastside lager was the brewery's primary volume seller, Eastside Genuine Sparkling Ale served as a specialty alternative catering to drinkers who favored traditional, sparkling ale profiles.

The Los Angeles Brewing Company was founded in 1897 on North Main Street. Under Zobelein's leadership, it expanded into a state-of-the-art facility and one of the largest independent breweries on the Pacific Coast. The firm weathered Prohibition by manufacturing near-beer, syrups, and sodas before roaring back to full production upon Repeal in 1933. It quickly adopted the new flat top canning technology in the late 1930s. The Zobelein family operated the enterprise until 1948, when it was purchased by Pabst Brewing Company to serve as their West Coast production hub.

Pre-war flat top cans from California hold significant appeal among breweriana collectors. Because ales represented a relatively minor portion of West Coast brewery output compared to standard lagers, surviving Eastside Ale cans provide a treasured glimpse into early canned brewing history.