Eastside (zobelein's ) Beer Cone Top Can

1947 Zobelein's Eastside Cone Top

The 1947 Zobelein's Eastside Beer cone top can represents a classic post-World War II container from Southern California brewing history. Carrying the mandatory "Internal Revenue Tax Paid" statement beneath the beer title, this twelve-ounce high-profile container displays a 1947 copyright notice credited to the Los Angeles Brewing Company. The central artwork highlights a bald eagle perched atop the bold red and blue Eastside emblem, framed by the Zobelein family name. This post-war design revision simplified the graphic elements by reducing the hop foliage flanking the eagle compared to earlier iterations, presenting a crisper, modernized label.

George Zobelein introduced the Eastside brand in the early twentieth century, choosing the moniker because the brewery was situated on the east side of the Los Angeles River. Marketed heavily across Southern California as an approachable, refreshing local brew, Eastside became a staple of the regional working class and one of the best-known beer brands in the American West. Through decades of promotional campaigns spanning billboards, newspapers, and broadcast sponsorships, Eastside maintained a commanding presence throughout the Los Angeles basin.

The Los Angeles Brewing Company was established in 1897 along North Main Street. In 1907, Bavarian immigrant George Zobelein acquired controlling interest in the enterprise following the dissolution of his partnership with Joseph Maier. Under Zobelein's leadership, the brewery expanded rapidly. It survived the Prohibition era by manufacturing cereal beverages, syrups, and near beers, emerging after Repeal in 1933 as one of California's largest brewing facilities. In 1948, the operation was acquired by the Pabst Brewing Company, which modernized the site and continued brewing there for decades.

For breweriana collectors, this container represents a notable chapter in West Coast packaging history. It captures the concluding years of cone top production at the historic Lincoln Heights plant just before national conglomerate ownership reshaped the regional beer landscape.