Eastside (zobelein's) Beer Flat Top Can

Zobelein's 1947 Eastside Beer Can

Eastside Beer was the flagship product of the Los Angeles Brewing Company, located on North Main Street in the Lincoln Heights district of Los Angeles. Heavily identified with company leader George Zobelein, the brand prominently showcased his name arched across the upper section of the oval emblem.

This flat top can features the brewery's classic postwar branding. At the center of the deep blue background is an oval crest featuring a spread-winged eagle perched atop a red shield emblazoned with bold "EASTSIDE" lettering. Flanking the eagle are detailed illustrations of hop cones. Positioned directly underneath the "ZOBELEIN'S" banner inside the upper oval is a small notice marked "© COPYRIGHT 1947 L. A. BREWING CO."

Collectors differentiate this particular design by its one-line mandatory brewery statement alongside the 1947 copyright marking. The Los Angeles Brewing Company produced multiple label iterations of Eastside during this period, with variations distinguished by mandatory phrasing, tax markings, and minor graphic revisions. As a staple of Southern California brewing history, Zobelein's Eastside was one of the most recognizable regional brews before the brewery was acquired by national brewing operations.