Eastside (zobelein's) Bock Flat Top Can

Zobelein's Eastside Bock Can

The Eastside Bock flat top can represents a classic piece of West Coast brewing history from the Los Angeles Brewing Company. Founded in 1897, the brewery was purchased in 1907 by Bavarian-born brewmaster George Zobelein, who named his signature product line "Eastside" after the brewery's location east of the Los Angeles River. Under Zobelein's leadership, the company grew into one of Southern California's most prominent regional brewing operations.

Bock beers were traditionally brewed for spring release, following German heritage traditions that Zobelein brought to his Los Angeles facility. When canning lines were established, the seasonal bock was packaged in 12-ounce flat top containers. The can graphics prominently incorporate the Zobelein family name alongside the recognizable Eastside branding.

Following World War II and through the post-war era, Los Angeles Brewing Company continued to market the Eastside line before the plant was fully integrated into the Pabst Brewing Company network. Today, vintage California bock cans from the Los Angeles Brewing Company stand as prized artifacts of mid-century Los Angeles industrial and commercial history, holding substantial appeal for regional breweriana and bock enthusiasts alike.