Esslinger's Premium Beer Flat Top Can

Esslinger's Premium Beer Flat Top

This flat top container represents one of Philadelphia's most recognizable mid-century beer packages. Produced with an optional tax statement, this specific version features a designated New York distributor notice printed alongside the seam. The label is centered around the illustration of Esslinger's mascot—frequently referred to by enthusiasts as the "Little Man" or "King Pin". Dressed in a bright red uniform and matching pillbox hat, the winking character strides forward while balancing a serving tray. In a classic recursive design touch, the tray carries two glasses alongside a miniature replica of the yellow Esslinger's can itself.

Esslinger's marketed its Premium Beer extensively across Pennsylvania, New Jersey, and neighboring eastern markets. The Little Man character served as the cornerstone of the company's promotions, appearing on lighted signs, tip trays, billboards, and point-of-sale displays. The brewery brought the persona to life by hiring promotional actors in costume to make public appearances, firmly cementing the friendly server in local pop culture.

The brewery traced its roots to 1868, when German immigrant George Esslinger founded the enterprise on Jefferson Street in Philadelphia. Operations later moved to a larger facility near 10th and Callowhill Streets. Following the founder's death during Prohibition, the Brown brothers purchased the firm and guided it through the dry years. Upon Repeal, Esslinger's modernized rapidly and established itself as an innovative regional player, becoming the first local brewery to package beer in cans for the Philadelphia area. The plant maintained strong regional sales for decades before mounting pressure from national shipping conglomerates led to its closure in 1964.

For breweriana collectors, cans featuring dynamic character mascots remain highly prized cornerstones of graphic advertising. The Little Man can stands out as an enduring icon of Philadelphia brewing history, celebrated for its cheerful mid-century artwork and regional charm.