Eulberg Crown Select Premium Beer Flat Top Can

Eulberg Crown Select Flat Top Can

This 12-ounce flat top container presents the mid-century packaging for Eulberg Crown Select Premium Beer, bearing the Eulberg trade name from Waukesha, Wisconsin. The front panel features fluid blue script for the primary brand name across the upper portion, accompanied by a standard fluid ounce volume declaration along the top rim. The central visual motif consists of crossed red banners displaying "CROWN SELECT" flanked by white five-pointed stars on the upper ribbon folds. Anchored at the intersection is an ornate blue and red cartouche featuring a crown and an intertwined "EB" monogram, flanked by fine "TRADE MARK" lettering. Directly beneath, the word "Premium" is printed in cursive above a bold blue "BEER" caption.

The Brand

Crown Select originated as a premier label in Wisconsin, positioned as an upscale regional lager designed to appeal to local tavern patrons. The branding emphasized regal and heraldic emblems—specifically the jeweled crown and crest—to signal quality ingredients and traditional brewing craftsmanship. As market competition intensified across the Upper Midwest following World War II, the Crown Select name was maintained through strategic brewing partnerships before disappearing amid widespread brewery consolidations.

The Brewery

While the Eulberg name trace its roots to the family-owned Eulberg Brewing Company established in Portage, Wisconsin, this particular canning was produced in Waukesha. During the post-Prohibition era, the prominent Fox Head Brewing Company operated the facility on Third Street in Waukesha, frequently producing beer under subsidiary and trade names including Eulberg. Known for utilizing the region’s mineral spring water, the brewery expanded its brand portfolio to sustain production volume before the facility ultimately ceased operations in the early 1960s.

Collecting Context

Cans hailing from Wisconsin's rich post-war brewing scene remain a core focus for collector communities. As a specialized release tied to Fox Head's alias operations in Waukesha, this can is a noteworthy artifact representing mid-century regional contract brewing and the enduring legacy of Wisconsin beer packaging.