Excell Pale Dry Beer Flat Top Can

Oakland's Pacific Brewing Flat Top

The Excell Pale Dry Beer flat top can was produced by Pacific Brewing Inc. in Oakland, California, during the brewery's brief operating period between 1958 and 1959. The Oakland plant had a notable lineage in Northern California brewing history, having previously operated as the Golden West Brewing Company and later as the California production facility for Detroit's Goebel Brewing Company before Pacific Brewing acquired the site.

Because Pacific Brewing operated for only a very short tenure before shutting down, containers carrying the Oakland imprint from this entity are among the more elusive mid-century West Coast items for regional breweriana enthusiasts. Manufactured by the American Can Company, the container features the standard "Keglined" trademark oval near the seam. The label design reflects the clean typography and crisp visual aesthetic common in post-war canning, emphasizing the "Pale Dry" designation to market to mid-century consumer tastes.