USBC 2063060

Falstaff Beer 12 Oz Tab Top Can

Falstaff • Ft. Wayne, IN

Fort Wayne Falstaff Tab Top Can

Produced as a crimped steel tab top container, this twelve-ounce Falstaff Beer can dates from the 1970s transition era when Universal Product Codes were first introduced to beverage packaging. A notable layout feature on this release is the placement of the vertical barcode, positioned with half of the code rising above the upper edge of the central shield emblem. Along the seam edge, the can carries the era's familiar anti-litter reminder, reading "PLEASE DON'T LITTER ... FALSTAFF THANKS YOU." In this production sequence, the mandatory plant listing originally recorded five brewing cities before being revised to cite six locations, capturing the fluctuating distribution footprint of the company during this period.

Falstaff originated in St. Louis, Missouri, introduced in 1903 by the William J. Lemp Brewing Company, who named the recipe after Shakespeare's convivial, beer-loving character Sir John Falstaff. Following the repeal of Prohibition, the Griesedieck family reorganized under the Falstaff corporate banner and propelled the label into national prominence with promotional campaigns anchored by the long-running slogan "The Choicest Product of the Brewer's Art". By the 1950s and 1960s, Falstaff was one of the largest brewing operations in the United States, maintaining massive regional distribution and prominent sports broadcast sponsorships. Fierce market competition and corporate realignments in the 1970s initiated a steep decline, eventually leading the brand through multiple ownership changes until production finally ceased under Pabst in the 2000s.

The Fort Wayne, Indiana plant tied to this can brought its own rich industrial heritage to the company's network. The facility was established in 1887 as the Berghoff Brewery, founded by the Berghoff brothers, and developed into one of Indiana's dominant regional operations. Falstaff purchased the Fort Wayne brewery in 1954 to expand its manufacturing presence across the Midwest. As industry contraction forced the closure of Falstaff plants across the country through the late 1970s and 1980s, the Fort Wayne brewery proved to be the most resilient, ultimately becoming the company's final operating plant before closing at the end of the decade.

For breweriana collectors, tab top cans from the late steel era offer significant historical value. Subtle shifts in mandatory brewery rosters, seam configurations, and early barcode implementations provide a detailed record of the closing chapters of America's historic regional brewing giants.

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Falstaff Beer 12 Oz Tab Top Can
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Can Details

USBC #:2063060
Brand:Falstaff
BrewBEER
CityFt. Wayne
StateIndiana
Size12 oz
Type10-12 oz
Can TypeCrimped Steel
Top TypeTab Top
Faces2
BreweryUnknown Brewery
MandatoryFalstaff
ReferenceUSBC2 63-6
Caption:5 cities, half of UPC above emblem
Rarity:

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