Falstaff Lager Beer 12 Oz Tab Top Can
General • San Francisco, CA
San Francisco Falstaff Lager Can
This 12 oz tab top can for Falstaff Lager Beer represents a notable chapter in mid-to-late twentieth-century brewing consolidation. Although historically associated with its long-standing home in St. Louis, Missouri, the Falstaff brand saw production shift across multiple regional facilities as industry pressures mounted. In San Francisco, production of the label was handled under the umbrella of General Brewing Company following agreements orchestrated by brewing magnate Paul Kalmanovitz.
The can prominently showcases Falstaff's signature heraldic shield emblem and wheat stalks, accompanied by the classic tagline, "The Choicest Product of the Brewer's Art". Mandatory text on the side identifies General Brewing in San Francisco, California, distinguishing it from cans filled at Midwestern or Southern plants.
Collectors have identified variations in the canning graphics and metallic trim, including differences in side seam text layout, distributor mandatories, and top lid stampings. Because the San Francisco facility's run under the General Brewing corporate entity was relatively brief before broader industry restructuring, examples bearing this specific brewery mandatory remain particularly popular among West Coast breweriana collectors.
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