Fehr's Beer 12 Oz Tab Top Can

Fehr's Beer Cincinnati Tab Top Can

This twelve-ounce straight steel tab top container represents a notable chapter in Ohio Valley brewing history. The front display is defined by a bold red panel bordered in silver trim against a clean white background, framed by metallic bands at the top and bottom. Set prominently above the primary brand lettering is the traditional circular Fehr's emblem, which incorporates the brand's long-running "X/L" crest and the ribbon banner reading "The Beer That Xcels." The side mandatory text designates the Frank Fehr brewing operation in Cincinnati, Ohio.

Fehr's was first introduced in the late nineteenth century, quickly establishing itself as a regional powerhouse. Marketed heavily under its flagship "X/L" moniker—standing for "Excellent Lager"—the beer won numerous regional awards in its early decades. The brand was promoted throughout the middle of the twentieth century with memorable marketing campaigns and slogans, including "The Beer That Xcels" and the playful rhyme "It's Always Fehr Weather".

The brewery's origins began in 1872, when Alsatian immigrant Frank Fehr took over brewing facilities in Louisville, Kentucky. By the early 1900s, Frank Fehr Brewing had grown into the largest brewing operation in Louisville. Although it joined the Central Consumers Company syndicate in 1901, Fehr's was the only brewery in the consortium to resume brewing after the repeal of Prohibition. Stiff postwar competition from national shipping brewers eventually led to the closure of the original Louisville plant in the 1960s. The brand was subsequently acquired by the Schoenling Brewing Company of Cincinnati, which brewed and packaged Fehr's under the Frank Fehr trade name at its Ohio plant.

For breweriana collectors, this can serves as an intriguing crossover piece connecting Kentucky brewing heritage with Cincinnati's rich packaging history. It provides an engaging example of late-era brand survival through regional consolidation during the tab top era.