Fehr's X/l Beer Cone Top Can

Fehr's X/L Louisville Beer Can

The Fehr's X/L Beer cone top can was produced for the Frank Fehr Brewing Company of Louisville, Kentucky. As one of the city's preeminent brewing operations, the company built an enduring legacy in regional breweriana, with the X/L moniker originally standing for "Excellent Lager".

The can's graphics prominently showcase the brand alongside the well-known advertising slogan, "The Beer That Xcels". Notable releases of the design feature dynamic illustrations of thoroughbred racehorses, paying tribute to the brewery's historic ties with Louisville's equestrian culture and Churchill Downs, where the Fehr family actively sponsored major racing events.

Collectors recognize several variations across the production lifespan of the label. These differences include variations in tax mandatory text, such as Internal Revenue Tax Paid statements, subtle shifts in shoulder typography, and specific body style variations across different can manufacturers. Thanks to its rich regional artwork and deep connection to Kentucky racing heritage, the Fehr's X/L cone top remains a classic centerpiece for breweriana collections.