Fischer's Old German Style Beer 12 Oz Tab Top Can

Fischer's Old German Beer Can

The Fischer's Old German Style Beer 12 oz tab top can is an interesting artifact of Gulf Coast brewing history, issued under the Royal Brewing Company trade name in New Orleans, Louisiana.

Brewery Background

Royal Brewing Company served as an alternate trade identity utilized by the historic Dixie Brewing Company at its Tulane Avenue facility in New Orleans. Major regional packaging plants frequently registered secondary brewing identities to package regional value labels and contract brands without diluting their primary flagship lines. Producing Fischer's Old German Style Beer under the Royal banner allowed the facility to supply supermarket networks and discount channels throughout the South.

Design and Imagery

The graphic layout of the can emphasizes traditional German brewing heraldry. Featuring bold gothic typography, crisp scrollwork, and crest motifs set against metallic lithography, the design aligns with mid-century domestic marketing practices that used Old World imagery for regional lagers. The packaging prominently displays the mandatory statement attributing production to Royal Brewing in New Orleans.

Collector Notes and Variations

For breweriana collectors, the New Orleans mandatory text makes this can a notable piece representing Louisiana's contract packaging history. While the Fischer's Old German brand was packaged across multiple facilities in the United States, this specific issue connects directly to the New Orleans brewing legacy. Known variations across the brand family include differences in mandatory text formatting, lid vanity imprints, and rim construction, serving as documentation of changing canning supply lines and brewery packaging contracts.