Fisher Premium Light Beer 12 Oz Tab Top Can

Fisher 6 for 99¢ Tab Top Can

Dating to around the turn of the 1970s, this twelve-ounce straight steel tab top container stands out for its bold supermarket promotional graphics. The upper section features a prominent red oval spotlighting a factory-printed retail offer—a vivid blue "6 for 99¢" callout—calculated to grab the attention of bargain-hunting shoppers. Below this promotional emblem, the Fisher logotype rests inside a mottled red diagonal band bordered by dark gold horizontal striping, while delicate hop leaf flourishes frame the "12 OUNCES" volume designation at the bottom. The side margin carries the mandatory brewery statement identifying production by Lucky Breweries, Inc. of San Francisco, California.

The Fisher brand originated in 1884, founded by German immigrant Albert Fisher in Salt Lake City, Utah. It grew into an Intermountain regional favorite, marketing honest, dependable lager to working families. Having weathered Prohibition by producing cereal beverages and soda, the independent Fisher plant was absorbed into the Lucky Lager brewing network during the industry consolidation wave of the late 1950s. When Lucky closed the original Utah facility in the late 1960s, it retained the recognizable regional marque, shifting brewing operations to its primary West Coast locations, including San Francisco. To combat rising national competitors, Fisher was repositioned as a high-value regional brew, frequently sporting factory-applied price promotions directly on the can body.

Lucky Breweries traces its origin to 1933, when General Brewing Corporation constructed an expansive plant on Newhall Street in San Francisco’s Bayview district immediately following the repeal of Prohibition. Anchored by its bestselling Lucky Lager brand, the company expanded throughout the western United States, undergoing periodic corporate name changes that included Lucky Lager Brewing Company and Lucky Breweries, Inc.. The operation eventually joined the empire of brewing magnate Paul Kalmanovitz. Confronted by shifting consumer tastes and the advertising dominance of massive national breweries, the landmark San Francisco plant concluded brewing operations before the end of the 1970s.

Among breweriana collectors, this can represents an intriguing window into the aggressive supermarket discount wars of the pull tab era. Factory price-point cans serve as historical markers of American retail habits, and collectors of Western regional breweriana value this package for its distinctive blend of Utah brewing heritage, San Francisco production history, and eye-catching promotional design.