Fitzgerald's Pale Ale Crowntainer
Fitzgerald Bros. • Troy, NY IRTP era, 1935 to 1950
Fitzgerald's Pale Ale Crowntainer
This 12-ounce Crowntainer represents an Internal Revenue Tax Paid release produced for the Fitzgerald Bros. Brewing Co. of Troy, New York. Manufactured by Crown Cork & Seal, the two-piece drawn-steel container is distinguished by its dull gray base finish. Arched along the top perimeter of the central crimson medallion is the mandatory federal statement, "CONTENTS 12 FLUID OUNCES ★ INTERNAL REVENUE TAX PAID." The can's front displays the brewery's circular trademark crest featuring an ornate shield with the letter "F" flanked by two seated classical figures, positioned directly above the gothic blackletter "Fitzgerald's" logotype and block-lettered "PALE ALE" banner.
Pale Ale served as a cornerstone of the brewery's product line, anchoring a regional lineup tailored to the robust ale market of the Capital District and Hudson Valley. Marketed alongside the company's traditional Garryowen Ale and flagship lagers, Fitzgerald's Pale Ale enjoyed a faithful following across local taverns, restaurants, and grocery outlets throughout mid-century Upstate New York.
The brewery's origins date to October 1866, when brothers Edmund, John, and Michael Fitzgerald purchased an established ale and porter brewery on River Street in Troy. Michael soon stepped away, but Edmund and John expanded the operation—originally dubbed the Garryowen Brewery in tribute to their Irish heritage—into one of the area's largest brewing firms. Fitzgerald Bros. weathered National Prohibition and promptly reopened upon repeal in 1933. The brewery continued commercial production until 1963, when severe market pressure from national brewing conglomerates led the family to cease brewing operations and transition the business into soft drink bottling and beverage wholesaling.
Among breweriana collectors, Crowntainers represent an iconic subset of cone top packaging due to their distinct seamless body and domed funnel neck. Regional examples from legacy Upstate New York breweries like Fitzgerald Bros. remain favorites for both regional specialists and collectors dedicated to mid-century canned ales.
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Sold Listings
| Price | Title | Platform | Date |
|---|---|---|---|
| $263.00 | Fitzgeralds Ale Crowntainer RARE GRAY 193-30 | Morean | 3/17/2024 |