Fox Deluxe Beer Flat Top Can

Fox Deluxe Beer Flat Top Can

This 12-ounce flat top can represents Fox Deluxe Beer as packaged by the Fox Head Brewing Company in Waukesha, Wisconsin. Prominently featuring a huntsman dressed in a traditional red coat blowing a hunting horn, this particular version is distinguished by the brown text along the lower panel reading, "BREWED IN GREATER MILWAUKEE WITH WAUKESHA WATER". Produced around the late 1950s, the can showcases the seamless integration of a major metropolitan brand into a historic regional brewing facility.

Fox Deluxe was introduced in 1933 immediately following the repeal of Prohibition by the Peter Fox Brewing Company of Chicago, an enterprise established by the nine Fox brothers. Promoted under memorable slogans such as "The Balanced Brew," Fox Deluxe quickly grew to become one of the Midwest's most recognizable and widely distributed beers throughout the 1940s. The brand utilized traditional fox-hunting motifs and brisk advertising campaigns across print and radio, establishing a devoted consumer base that helped the label persist across multiple brewing locations for decades.

The Fox Head Brewing Company originated in Waukesha, Wisconsin, in 1893, taking full advantage of the region's famous mineral spring water. Originally operating as the Milwaukee-Waukesha Brewing Company, the business survived the dry years of Prohibition by bottling soft drinks, ginger ale, and mineral water. Following Repeal, the company reorganized as Fox Head and found success with flagship offerings such as Fox Head "400" Beer and Old Waukesha Ale. In 1955, Fox Deluxe Beer Sales of Chicago acquired the Fox Head plant, consolidating brewing operations in Waukesha and emphasizing the local water source on the packaging. Fox Head operated until 1962, when its brands were absorbed by the G. Heileman Brewing Company.

Within the breweriana community, this flat top can is an appealing piece of Midwestern brewing history. It documents the post-war trend of consolidation, representing the cross-pollination between Chicago's powerhouse Fox Deluxe recipe and Waukesha's famous water heritage. Variations in the lower promotional slogans provide added depth for collectors focused on Wisconsin breweries and classic flat tops.