Fox Deluxe Beer Quart

Fox De Luxe Quart Cone Top

This 32-fluid-ounce cone top container represents the mid-20th-century packaging produced for Fox De Luxe Beer by its Michigan branch. Dating from the Internal Revenue Tax Paid (IRTP) era, the can features the mandatory "Internal Revenue Tax Paid" notation printed along the left perimeter of its central oval border. The front of the can showcases the brand's signature illustrated fox hunter dressed in traditional hunting attire and sounding a horn, set against a bold gold and cream background.

Fox De Luxe was established as the flagship label of the Peter Fox Brewing Company. Marketed widely across the Midwest as "The Beer of Balanced Flavor" and promoted with the catchy broadcast slogan "Don't say Fox... Say Fox DEEE Luxe!", the brand positioned itself as an approachable yet premium everyday lager. The distinctive horn-blowing huntsman motif served as a central visual theme across billboards, print ads, and metal packaging, helping the label become one of the top-selling regional beers of the 1940s. Following corporate shifts in the 1950s, the brand name was sold and passed through several Midwestern breweries before being retired.

The Peter Fox Brewing Company was established in Chicago in 1933 by the nine Fox brothers, who had previously built a successful wholesale business. Seeking to satisfy surging demand throughout the Midwest, the enterprise purchased an existing production plant on Michigan Street in Grand Rapids, Michigan, in 1941, operating it under the Fox De Luxe Brewing Company banner. The Grand Rapids facility expanded the company's regional capacity significantly during the war years, helping the company rank among the top domestic producers by 1944. When the Grand Rapids plant ceased brewing in 1951, it brought a temporary end to commercial brewing in the city.

Quart cone tops hold a special place in vintage breweriana, valued by collectors for their substantial size and expansive graphic displays. Because 32-ounce cans were produced in fewer quantities than standard 12-ounce containers, examples from the short-lived Grand Rapids operation remain notable centerpieces among Midwestern beer can enthusiasts.