Fox Head 400 Beer 12 Oz Tab Top Can

Fox Head 400 La Crosse Tab Top

The Fox Head 400 Beer 12 Oz Tab Top Can represents an important transitional period in Upper Midwest brewing history. Originally established by the Fox Head Brewing Company in Waukesha, Wisconsin—a brewery long celebrated for using the area's natural spring water—the brand was acquired by the expanding G. Heileman Brewing Company. Following the acquisition, Heileman shifted canning operations to its primary facilities, including its central operations in La Crosse, Wisconsin.

Cans from this run bear the mandatory divisional identification designating the manufacturer as Fox Head Div. of G Heileman in La Crosse, WI. Visually, the container retains the recognizable Fox Head imagery, featuring the iconic fox mascot paired with bold "400" typography. The design highlights an era when major regional brewers maintained the graphic identity of legacy labels to preserve established brand loyalty following corporate consolidations.

For breweriana collectors, the La Crosse tab top issue serves as an interesting artifact from Heileman's mid-century expansion. Variations exist across different canning runs and packaging facilities, showing slight shifts in slogan phrasing, mandatory text placement, and rim text. It remains an appealing addition for collectors documenting the history of Wisconsin brewing and the evolution of the Fox Head brand under Heileman management.