Fox Head "400" Beer Flat Top Can

Fox Head 400 Heileman Flat Top

The Fox Head "400" Beer flat top can represents a notable chapter in mid-twentieth-century Midwestern brewing history. Originally originating in Waukesha, Wisconsin, the Fox Head Brewing Company established widespread recognition around its flagship "400" label and illustrated fox mascot. Following corporate acquisitions in the 1960s, the G. Heileman Brewing Company absorbed the brand and transitioned packaging operations, producing cans under the Fox Head Brewing Company division based out of La Crosse, Wisconsin.

The can design prominently showcases the trademark Fox Head mascot alongside bold "400" typography. Cans produced during the Heileman era often featured regional marketing slogans such as "Brewed Only in Wisconsin" and "Wisconsin Brewed," emphasizing regional heritage to compete against expanding national shipping breweries.

Collectors recognize variations across production runs, reflecting differences in mandatory brewery text placement, slogan phrasing, and manufacturer markings. This can serves as a significant artifact of Heileman's regional expansion and brand consolidation in Wisconsin.