Fox Head "400" Real Draft Flat Top Can

Fox Head "400" Sheboygan Heritage

The Fox Head "400" Real Draft flat top can represents a fascinating transitional chapter in mid-twentieth-century Midwestern brewing history. Originally established in Waukesha, Wisconsin, the Fox Head Brewing Company gained prominence for utilizing the region's famous spring water, building a loyal following around its flagship "400" label and iconic fox mascot.

Following a series of corporate shifts in the early 1960s, the brand was acquired by the expanding G. Heileman Brewing Company. Packaging operations shifted to facilities including the plant in Sheboygan, Wisconsin, where this can was produced under the mandatory label identifying "Fox Head, Division of G. Heileman".

Visually, the can features the classic Fox Head graphics, displaying the illustrated fox mascot alongside bold "400" typography and prominent "Real Draft" badging. The presentation reflects an era when regional brewers actively marketed draft-style canned beers to stand out against national shipping competitors. Variations of this design exist across different canning operations and corporate label updates during Heileman's regional consolidation.

For breweriana enthusiasts, this Sheboygan-labeled container provides a tangible connection to the post-merger era of Wisconsin brewing, capturing the Fox Head brand identity as it transitioned under G. Heileman ownership.