Fox Head Old Waukesha Beer Flat Top Can

Fox Head Old Waukesha Ale Can

The Fox Head Old Waukesha Ale 12-ounce flat top can represents mid-twentieth-century packaging from Wisconsin's historic brewing landscape. Produced during the early 1950s by Cans, Inc. of Chicago, this flat top stands out for its vertical layout, displaying bold lettering set within patterned gold banners. Running along the outer edge in elegant script is the prominent marketing statement "Brewed with Waukesha Water," highlighting the vital natural asset that defined the brewery's public image.

Fox Head marketed the Old Waukesha line around the prestige of Waukesha's mineral spring water, which had earned the municipality fame as "Spring City" in the late nineteenth century. The company consistently positioned Old Waukesha Ale as a traditional, flavorful brew made superior through the purity of its local water source. Advertised alongside the company's flagship lagers, Old Waukesha Ale served as the brewery's premier top-fermented offering through the post-war era.

The brewery's origins date to 1893 with the founding of the Waukesha Spring Brewing Company, later reorganizing as the Milwaukee-Waukesha Brewing Company. During Prohibition, the enterprise survived by producing soft drinks and near-beer under the name Fox Head Beverage Company. Following the repeal of the Eighteenth Amendment, it resumed legal brewing as Fox-Head Waukesha Corporation and was renamed Fox Head Brewing Company in 1946. Although the brewery maintained solid regional distribution for several decades, severe competition from expanding national mega-brewers led to its eventual closure in 1962.

For collectors of vintage breweriana, mid-century flat top cans from independent Midwestern breweries represent a classic era of graphic design and local pride. Fox Head cans are especially sought after due to the historical prominence of Waukesha brewing and the enduring legacy of Wisconsin's regional ale offerings.