Frisco Extra Pale Lager Beer Flat Top Can

Frisco Extra Pale Lager Overview

The Frisco Extra Pale Lager Beer Flat Top Can was produced by General Brewing Corp. (bearing the mandatory name General Corp.) in San Francisco, California. Operating out of its facility on Newhall Street, the company was a major West Coast brewing powerhouse, recognized for its flagship Lucky Lager line alongside regional labels such as Frisco and Old Frisco.

Manufacturing and Branding

Manufactured with the American Can Company's Keglined process, the can displays classic mid-century typography emphasizing the Frisco brand. Distributed primarily throughout Northern California and neighboring markets, the label was part of the brewery's broader push to capture diverse retail segments across the Pacific coast.

Variations and Collector Interest

Within the breweriana collecting community, the Frisco Extra Pale Lager can is recognized as a notable piece of San Francisco brewing history. Known variations exist among production runs, differing in details such as side-panel opening instructions and Internal Revenue Tax Paid (IRTP) mandatory statements. Early instruction-bearing examples from General Corp. are particularly scarce, frequently drawing significant collector interest and realizing notable prices at specialized breweriana auctions.