Gackle Beer 12 Oz Tab Top Can
August Schell • New Ulm, MN
Gackle Diamond Jubilee Can
Gackle Beer is a commemorative tab top beer can produced by the August Schell Brewing Company of New Ulm, Minnesota. The can was commissioned in celebration of the 1979 Diamond Jubilee of Gackle, a town in Logan County, North Dakota, marking seventy-five years since its founding in 1904.
Regional Heritage and Graphic Design
The can design highlights Gackle's regional reputation as the duck hunting capital of North Dakota. The label graphics feature celebratory text detailing the 1904–1979 anniversary milestone alongside waterfowl imagery reflecting the area's prairie pothole hunting traditions. During this era, August Schell frequently partnered with Upper Midwest communities, civic clubs, and regional distributors to produce specialized, short-run commemorative cans for local festivals, centennials, and jubilee celebrations.
Historical Context
Manufactured at August Schell's historic facility in New Ulm—one of the oldest family-owned breweries in the United States—this can reflects the classic commemorative canning trends popular throughout the Upper Midwest. Collector documentation notes distinct printing and text variations across production runs of the label.
Today, the Gackle Beer can serves as an enduring piece of Upper Midwest breweriana, connecting Minnesota's brewing heritage with North Dakota local history.
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