Gettelman Rathskellar Beer Cone Top Can

Gettelman Rathskeller Cone Top

Dating to 1946, this twelve-ounce cone top can represents the immediate post–World War II packaging era when civilian canned beer production resumed in earnest. The can carries a 1946 copyright notice alongside an Internal Revenue Tax Paid (IRTP) statement, while omitting any alcohol content declaration in accordance with the regulatory standards of the time. Constructed with a high-profile cone and soldered side seam, the container stands out for its bold yellow and deep maroon presentation. Positioned directly above the central brand script is the brewery's trademark insignia depicting a hand raising a tall glass, anchored beneath by the phrase "Rathskeller Brew" rendered in distinctive blackletter typography.

A. Gettelman Brewing Company introduced the Rathskeller Brew brand during the 1930s following the repeal of Prohibition. Created to evoke the warm, convivial atmosphere of traditional German beer cellars, the brand was marketed around old-world tavern heritage and authentic brewing craftsmanship. Instead of pursuing broad national distribution, Gettelman promoted Rathskeller Brew primarily throughout Wisconsin and surrounding Upper Midwestern markets as a flavorful, reliable tavern-style lager. The label’s blend of gothic lettering and sleek mid-century script effectively bridged old-world tradition with modern packaging design, remaining a staple of the company's regional offerings throughout the 1940s.

The brewery's origins trace back to the Menomonee River Valley in the 1850s, when George Schweickhart founded what became known as the Menomonee Brewery. Adam Gettelman joined as a partner in 1871 and took sole ownership in 1876, establishing the A. Gettelman Brewing Company. Recognized as the smallest of Milwaukee's celebrated "Big Five" industrial brewers—alongside Pabst, Schlitz, Blatz, and Miller—Gettelman carved out a durable niche through regional loyalty and creative marketing. It famously promoted a "$1,000 Beer" challenge, offering cash to anyone who could prove its beer contained anything other than pure barley, malt, and hops. Gettelman survived Prohibition by selling near beer and soda, introduced enduring labels like Milwaukee's Best, and operated under family leadership until 1961, when neighboring Miller Brewing Company acquired the brewery.

For breweriana collectors, this can represents a premier artifact from Milwaukee's mid-century brewing landscape. Its vivid coloration, classic heraldic trademark, and post-war cone top format make it an essential crossover piece for enthusiasts of regional Wisconsin breweries and classic American beer can design.