Grain Belt Beer Cone Top Can
Minneapolis • Minneapolis, MN IRTP era, 1935 to 1950
Grain Belt The Friendly Beer Cone Top
This twelve-ounce cone top can represents an iconic mid-twentieth-century packaging format produced for the Minneapolis Brewing Company. Dating from the era of mandatory federal tax statements, this version is noted for its inclusion of an Internal Revenue Tax Paid notice alongside the absence of an explicit alcohol content declaration. The front display features the company's trademark diamond brandmark set over an illustrated bottle crown cap, accented with barley stalks and hop cones beneath the flowing script slogan "The Friendly Beer".
Introduced in 1893, Grain Belt was created as a flagship lager tailored to the Upper Midwest. The brand built widespread customer loyalty across the region through memorable marketing campaigns centered on "The Friendly Beer" slogan and its reputation as an approachable, dependable brew. Over the decades, Grain Belt grew into a cultural institution in Minnesota and surrounding states. After weathering decades of fierce industry competition and corporate changes, the label eventually joined the August Schell Brewing Company portfolio, where it remains in production today.
The Minneapolis Brewing Company formed in the 1890s through the consolidation of four local breweries, including the John Orth Brewing Company and Germania Brewery. Operating from a large brew house complex in Northeast Minneapolis along the Mississippi River, the enterprise quickly grew into an industrial anchor for the Twin Cities. To survive Prohibition, the operation transitioned to near-beer, soda, and malt extracts under the name Golden Grain Juice Company. Upon Repeal, the plant returned to full-strength brewing and adopted cone top can packaging to broaden regional distribution. Although production at the historic Northeast plant ceased in the 1970s following an official name change to Grain Belt Breweries, the brewery's architecture and identity endure.
For breweriana enthusiasts, mid-century cone tops from prominent Midwestern regional brewers represent an essential era in steel container design. The integration of bottle cap imagery and classic mid-century advertising typography makes this can an enduring favorite among collectors of historic Minnesota breweriana.
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