Grain Belt Premium Beer 12 Oz Tab Top Can
G. Heileman • St. Paul, MN
Grain Belt Premium Steel Can
This 12-ounce crimped steel can dates to the multi-plant production era of the G. Heileman Brewing Company. The front design is centered around a bold red diagonal banner displaying "Premium" in flowing script, accented by hops and barley illustrations alongside the brand's traditional red diamond logo. Directly beneath the banner, the label features the signature phrase, "The Beer of exceptional quality." The mandatory text on the side identifies four brewing cities: St. Paul, Minnesota, alongside La Crosse, Wisconsin, Newport, Kentucky, and Evansville, Indiana. While standard production featured a traditional pull tab, stay-tab configurations are also documented.
Grain Belt was originally introduced in 1893 by the Minneapolis Brewing Company under the name Golden Grain Belt Old Lager. Long promoted across the Upper Midwest with slogans like "The Friendly Beer," the product grew into an iconic regional favorite. By the mid-20th century, the brewery introduced the Premium extension to modernize the lineup and emphasize refined craftsmanship. Following severe financial pressures in the 1970s, the brand transitioned through several owners, beginning with G. Heileman and later the Minnesota Brewing Company, before finding a long-term home with Minnesota's August Schell Brewing Company, which continues to brew the label today.
The G. Heileman Brewing Company was established in 1858 by German immigrant Gottlieb Heileman in La Crosse, Wisconsin. The brewery weathered Prohibition by producing near-beer, soda, and malt syrup, emerging into the mid-century market ready to expand. During the 1970s and 1980s, Heileman pursued an aggressive acquisition strategy, purchasing struggling legacy brands and brewing them across a regional network of facilities, including the former Jacob Schmidt brewery in St. Paul. This multi-plant system made Heileman one of the largest brewing conglomerates in the United States before late-1990s consolidation brought an end to the company.
For breweriana collectors, this can serves as an important artifact of the consolidation era in American brewing. It is especially sought after by collectors of Minnesota beer memorabilia and those specializing in multi-city mandatory variations from major regional conglomerates.
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Sold Listings
| Price | Title | Platform | Date |
|---|---|---|---|
| $15.00 | 1970s Grain Belt Premium Beer (Straight Steel) 12oz Bank Top Can T71-01V La Crosse Wisconsin | Tavern Trove | 9/19/2026 |