Griesedieck Double Mellow Beer Crowntainer

Double Mellow St. Louis Crowntainer

The Griesedieck Double Mellow Beer Crowntainer was manufactured for the Griesedieck Bros. Brewery Co. of St. Louis, Missouri. Griesedieck Brothers held a major footprint in the midwestern brewing industry and was notably the first brewery in the St. Louis market to package beer in the two-piece Crowntainer format.

Marketing and History

The introduction of the "Double Mellow" branding coincided with a major expansion of the brewery's regional distribution and promotional efforts. Griesedieck Bros. was an aggressive advertiser, building substantial brand loyalty across the Midwest by securing sponsorship rights for St. Louis Cardinals baseball broadcasts. The "Double Mellow" phrase was utilized heavily across the company's multimedia advertising and printed packaging during this era.

Labeling and Variations

The container showcases the classic Griesedieck Bros. heraldic shield iconography and bold typography. Among breweriana collectors, several variations of this can are known to exist. These differences are typically identified by regulatory text changes, including the presence of Internal Revenue Tax Paid (IRTP) markings or varying state-mandated alcohol percentage statements.