Harry's White Label Malta Malta 12 Oz Tab Top Can
Colonial • Hammonton, NJ
Harry's White Label Malta Overview
Produced under the Colonial Brewing Company banner in Hammonton, New Jersey—an operating trade name of the Eastern Brewing Corporation—the Harry's White Label Malta can reflects a specialized segment of East Coast contract packaging. Eastern Brewing was widely recognized among breweriana enthusiasts for producing a vast catalog of regional brands, store labels, and niche malt beverages.
Market and Product Background
During the era of regional contract brewing, malt beverages found substantial demand in metropolitan centers, particularly among Hispanic and Caribbean communities that favored non-alcoholic malta beverages. Colonial produced several distinct malta brands to cater to these regional demographics. Harry's White Label Malta was packaged as a non-alcoholic malt beverage and carried prominent label text highlighting "Vitamin B-Complex Added" as a key marketing point.
Graphic Design and Variations
The can showcases a bold red and metallic color scheme featuring prominent white typography. Collectors track this release alongside other specialty beverages from the Hammonton facility, noting that known variations exist regarding mandatory nutritional statements, metric volume designations, and subtle legal text adjustments along the seam. The can stands as a prime example of the diverse beverage portfolio produced by the Hammonton packaging lines.
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Sold Listings
| Price | Title | Platform | Date |
|---|---|---|---|
| $1.00 | 1976 Harry's White Label Malta 12oz Tab Top Can T74-10, Hammonton, New Jersey | Tavern Trove | 12/30/2021 |