Hausbrau Premium Lager Beer 12 Oz Zip/Tab Top Can

Hausbrau Premium Lager Beer Can

Produced as a straight steel 12-ounce container, this vintage Hausbrau Premium Lager Beer can dates to the self-opening era. The can features the mandatory caption "NET CONTENTS 12 FLUID OUNCES" positioned along the lower rim. The graphic presentation highlights a towering, snow-capped alpine mountain peak above bold, Germanic Gothic-style "Hausbrau" typography, balanced below by a central oval badge reading "PREMIUM Lager BEER" and a stylized geometric eagle-and-shield crest at the base. While tab top examples are standard in documentation, zip top variations of this issue remain largely undocumented in reference catalogs.

Hausbrau was marketed during the mid-20th century as an approachable, Germanic-themed lager. Maier used Old World alpine imagery and traditional German nomenclature to give the brand an aura of European brewing heritage, positioning it as an attractive, value-priced option for supermarket shelves and neighborhood liquor stores across the Western United States. Like many secondary regional brands of the period, it helped the brewery capture budget-conscious consumers before eventually being retired.

The can was produced by the Maier Brewing Company of Los Angeles, California. Tracing its roots back to the 1870s Philadelphia Brewery and the subsequent Maier & Zobelein partnership, the operation incorporated as the Maier Brewing Company in the early 1900s. Maier survived the dry years of Prohibition by manufacturing near-beer and legal tonics before roaring back upon Repeal. Operating out of an expansive, utilitarian plant on East Commercial Street near downtown Los Angeles, Maier became famous for its working-class flagship, Brew 102, as well as dozens of regional private labels and contract beers that kept its canning lines running at high capacity. The brewery was eventually absorbed by General Brewing in the early 1970s.

For breweriana collectors, Maier's extensive family of mid-century house brands represents a colorful chapter in California's commercial beer landscape. This can holds particular appeal for collectors documenting the evolution of Western packaging and the transitional era of early self-opening cans.