Heileman's Old Style Lager Beer Cone Top Can

Old Style Lager Cone Top Can

Manufactured for the G. Heileman Brewing Company of La Crosse, Wisconsin, this cone top can represents one of the Midwest's most celebrated regional beer labels. Old Style Lager served as the brewery's flagship offering, renowned in advertising for its traditional kräusening double-fermentation method.

Produced by the Continental Can Company, this container features a low-profile cone configuration. The lithography displays the brand's traditional identity, incorporating the prominent Old Style shield emblem, ornate typography, and the facsimile signature of brewery founder Gottlieb Heileman alongside the declaration "None Genuine Without This Signature".

Collectors identify several notable variations across production runs. Differences include structural modifications—such as early flat-bottom inverted-rib designs versus concave bottoms—as well as slight revisions in the side text, alcohol percentage statements, and Internal Revenue Tax Paid (IRTP) notices.

The G. Heileman Brewing Company was an anchor of Wisconsin brewing heritage, later gaining fame for landmarks such as the painted "World's Largest Six-Pack" storage tanks at their La Crosse facility. This cone top stands as an enduring classic of upper Midwestern breweriana.