Heileman's Old Style Lager Beer Cone Top Can

Heileman's Old Style Cone Top

The Heileman's Old Style Lager Beer cone top can represents an iconic piece of Upper Midwest breweriana produced for the G. Heileman Brewing Company of La Crosse, Wisconsin. Operating along the Mississippi River, Heileman built a lasting regional legacy, with Old Style standing as the brewery's premier flagship brand.

Graphic Design and Labeling

The can showcases classic Old Style branding, distinguished by bold gothic script, heraldic crest motifs, and crisp contrasting banner graphics. Central to the label is the replicated signature of founder Gottlieb Heileman alongside a statement asserting product authenticity. Regulatory text on the side panels includes Internal Revenue Tax Paid (IRTP) notices and state-mandated alcohol percentage disclosures.

Manufacturing and Variations

Manufactured primarily under Continental Can Company's Cap-Sealed design format, the container features inverted concave bottom construction and low-profile cone structuring. Collectors recognize several variations distributed across different Midwestern retail territories. These variations include differing alcohol statements, state tax markers, and subtle graphic alterations, such as specific production batches featuring the phrase "Same As Bottle" displayed beneath the upper rim.

Collector Significance

As the hallmark canned presentation of Heileman's flagship lager, this cone top holds enduring historical value among breweriana enthusiasts. Its prominent ties to Wisconsin's brewing heritage and early commercial packaging make it a foundational centerpiece for regional can collections.