Heileman's Old Style Lager Beer Cone Top Can

Heileman's Old Style Cone Top

The Heileman's Old Style Lager Beer Cone Top Can was produced by the G. Heileman Brewing Company out of La Crosse, Wisconsin. Serving as a standout artifact of Midwestern brewing heritage, this can showcases the historic graphic identity of the brewery's flagship brand, Old Style Lager, which became an iconic regional favorite following its initial launch under company president Johanna Heileman.

Design Elements

The can features the traditional Old Style heraldic crest, ornate lettering, and a facsimile signature of founder Gottlieb Heileman alongside the classic notice, "None Genuine Without This Signature". Fabricated under Continental Can Company's Cap-Sealed format, the can body includes the standard side-panel Internal Revenue Tax Paid (IRTP) designation reflecting the era's federal tax requirements.

Known Variations

Collectors recognize multiple variations across different production runs. These differences largely center on statutory alcohol disclosures, with examples featuring statements such as "Not Over 4% Alcohol By Weight," "Contains 4 Percentum Of Alcohol By Volume," or omitting mandatory alcohol text entirely. Additional variations include print differences such as the phrase "Same As Bottle" placed beneath the upper rim, as well as distinct can profiles ranging from standard cone tops to low-profile versions and flat-bottom inverted rib styles.

Historical Context

G. Heileman Brewing Company eventually expanded into one of the country's largest beverage producers, establishing Old Style as a cultural institution in Wisconsin and across the Midwest. Cans from this era highlight the foundational visual identity of the brand before modern container formats became industry standard.