Heileman's Old Style Lager Beer Cone Top Can

Heileman's Old Style Cone Top

Produced by the G. Heileman Brewing Company of La Crosse, Wisconsin, the Heileman's Old Style Lager Beer cone top stands as an iconic piece of Midwestern breweriana. Originally established in the nineteenth century, the brewery grew into a regional brewing powerhouse, with Old Style serving as its flagship brand.

The visual layout of the can features Heileman's traditional crest, distinctive gothic lettering, and the brewery's endorsement signature. Manufactured as a Continental Can Company "Cap-Sealed" container, the design established a brand identity that later became synonymous with Upper Midwest tavern culture and major sports partnerships.

For collectors, the label is especially notable for its diverse production variations resulting from changing federal regulations and manufacturing transitions. Known variations include flat-bottom inverted rib styles alongside concave bottom designs. Collectors also track textual differences, such as the inclusion or omission of Internal Revenue Tax Paid (IRTP) markings, various alcohol statements (including "Not Over 4% By Weight" and "Contains 4 Percentum Of Alcohol By Volume"), and top-rim notations such as "Same As Bottle."