Heileman's Special Export Beer Flat Top Can

Heileman's Special Export Can

Produced by the G. Heileman Brewing Company in La Crosse, Wisconsin, the Heileman's Special Export flat top can represents one of the upper Midwest's most recognized regional super-premium labels. First developed following the repeal of Prohibition, Special Export served as Heileman's premier upscale counterpart to its flagship Old Style brand, positioned to compete directly against top-tier national offerings.

The can's graphic design is centered around an emerald green background accented with gold and white typography. Front and center is the maritime motif featuring a full-rigged sailing ship, an emblem evoking traditional European export heritage and transatlantic trade. The label also highlights Heileman's signature "Fully Kraeusened" process, referencing the traditional German secondary fermentation method that became the centerpiece of the brewery's advertising identity.

For breweriana collectors, the Special Export flat top offers variety across different manufacturing production runs. Known variations display differences in can manufacturer marks, mandatory legal text, side-panel layout, and metallic trim shades. As a prominent artifact of G. Heileman's packaging history from La Crosse, this can remains a core inclusion in classic American beer can collections.