Horluck's Vienna Fire Brewed Beer Flat Top Can

Seattle's Fire Brewed Rarity

The Horluck's Vienna Fire Brewed Beer flat top represents a fascinating chapter in Pacific Northwest brewing history. Produced by the Horluck Brewing Company of Seattle, Washington, this can was introduced in the late 1930s as part of a targeted effort to stand out against regional competition such as Rainier.

To distinguish the product, Horluck highlighted the phrase "Fire Brewed" across the can, backed by promotional campaigns advertising the beer as fire-brewed at extreme temperatures. The design carried striking typography and prominent brand insignia that set it apart from standard contemporary releases.

The production run for this can was exceptionally brief. In May 1939, Emil Sick acquired the Horluck Brewery and integrated the operation into his expanding brewing empire, ending the brand's production run shortly after its debut. Because of this short commercial window, very few examples escaped circulation, making it one of the most sought-after pre-war flat tops from Washington State.

Among advanced breweriana collectors, the can is celebrated for its regional historical significance. Known variations exist across different manufacturing runs, showcasing subtle differences in factory markings and instructional panel placements.