Iron City Beer 12 Oz Tab Top Can
Pittsburgh • Pittsburgh, PA
Pioneering the Modern Beer Can
The Iron City Beer 12 Oz Tab Top Can, produced by the Pittsburgh Brewing Company in Pittsburgh, Pennsylvania, holds a monumental place in brewing and packaging history. In the early 1960s, Pittsburgh Brewing partnered with the Pittsburgh-based Aluminum Company of America (Alcoa) to commercialize the tab-opening mechanism developed by inventor Ermal Fraze. This collaboration led to Iron City becoming the first beer in the world to be marketed and sold in self-opening tab top cans.
Initial market testing for this design took place in Staunton, Virginia, in September 1962. Branded by the brewery as the "New Easy Open Snap Top," the format was an immediate commercial success, leading to rapid sales gains and prompting the brewery to transition its canning lines to the new closure. Following the success of the initial rollout, Iron City proudly proclaimed itself "No. 1 with the Snap Top" directly on subsequent can graphics.
Throughout its run, the can featured the recognizable Iron City shield and red, white, and gold label graphics synonymous with Pittsburgh's industrial heritage. For collectors, multiple variations exist in the can's graphic layout and lid stamping. Early examples featured simple flat pull tabs with unrolled edges, while later versions introduced rolled tab edges, directional text such as "Lift Tab and Pull," and raised smile beads.
The release of the Iron City tab top can set off an industry-wide shift across the United States. Major national breweries quickly followed suit by adopting pull-tab closures, transforming beverage packaging on a global scale. Today, this can remains a foundational historical milestone in breweriana collecting.
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