Jax Beer 12 Oz Tab Top Can

Jax Beer: A New Orleans Tradition

This 12-ounce straight steel tab top can showcases the classic packaging produced for Jax Beer in the late era of its original Louisiana brewhouse. The graphic layout features a clean white upper section with the distinctive red Jax script and "Since 1890" marking, set above a darker gold lower field. Anchoring the bottom half is a circular medallion depicting the famous Jackson Square equestrian statue of General Andrew Jackson surrounded by scrollwork filigree, accompanied by the brand slogan "a New Orleans tradition".

Introduced in the late 19th century, Jax Beer grew to become a cultural staple across the Gulf South. Marketed extensively as an accessible regional favorite, the brand was celebrated through community sponsorships and ad campaigns touting its southern heritage. After navigating a long-standing territorial agreement with Florida's Jax Brewing Company, Jackson Brewing acquired the full copyright to the Jax name in the 1950s, solidifying the label's regional footprint.

The Jackson Brewing Company was established in 1890 by Lawrence Fabacher on Decatur Street in the French Quarter of New Orleans. Jackson Brewing managed to survive Prohibition by diversifying into ice and non-alcoholic beverage production, emerging as the sole pre-Prohibition brewery in New Orleans to continue manufacturing beer upon repeal. In the post-war decades, it grew to become the largest brewery in the South. Mounting consolidation and competition from national macrobreweries eventually led to the plant closing in 1974, at which point the Jax brand was acquired by San Antonio's Pearl Brewing.

For breweriana collectors, this straight steel tab top can holds notable appeal as an authentic relic of twentieth-century Gulf Coast brewing. Representing one of the final variations produced directly out of the French Quarter prior to the brewery's shuttering, it remains a centerpiece for collections focusing on New Orleans history, iconic regional brands, and straight steel packaging.