Jax Best Beer In Town Beer Flat Top Can

New Orleans Jax Flat Top Beer Can

This 12-ounce flat top beer can was produced for the Jackson Brewing Company of New Orleans, Louisiana. The label features the brewery’s signature equestrian silhouette of General Andrew Jackson tipping his hat astride a rearing horse, a visual tribute to the landmark monument in the French Quarter's Jackson Square. Set against a white background with a sweeping diagonal yellow band, the upper portion carries the script motto "Aged to Perfection." The central red rectangular panel is framed by metallic gold trim and contains the bold white "JAX" logo alongside the slogan "Best Beer in Town". Mandatory text at the bottom designates the Jackson Brewing Company and confirms the beverage was brewed and filled at the brewery.

Jackson Brewing adopted the "Jax" brand name as a catchy abbreviation of its title and marketed it heavily across the Gulf Coast. In the mid-1930s, the brewery became embroiled in a trademark dispute with Florida's Jacksonville Brewing Company, which sold beer under the same name. The companies reached a compromise that divided sales territories, giving the New Orleans firm exclusive distribution rights west of Mobile, Alabama. Jackson Brewing later bought out the Florida company's trademark rights in 1954, securing sole ownership of the Jax moniker. Jax remained a Southern staple for decades until brand ownership transferred to the Pearl Brewing Company in the mid-1970s and eventually Pabst.

Founded in 1890 by Lawrence Fabacher, the Jackson Brewing Company operated directly across from the Mississippi River on Decatur Street. The brewery survived Prohibition by manufacturing near-beer and ice, quickly expanding production once the Eighteenth Amendment was repealed. By the 1950s, Jackson Brewing had grown into the largest brewing facility in the South and ranked among the ten largest breweries in the United States. Rising competition from national mega-breweries eventually led to the plant's closure in 1974, though the historic French Quarter building was preserved and repurposed as a commercial landmark.

For breweriana collectors, Jax flat tops are central pieces of Gulf Coast brewing history. The bold gold-trimmed palette and Andrew Jackson graphic make this can a standout example of mid-century Southern beer packaging.