Kingsbury Brew Near Beer 12 Oz Tab Top Can
Kingsbury, Div. G. Heileman • La Crosse, WI
Kingsbury Brew Near Beer Can
The Kingsbury Brew Near Beer 12-ounce tab top represents a notable chapter in Midwestern brewing history. Originating in Wisconsin with roots dating back to the Kunz & Bleser Brewing Company in Manitowoc, the Kingsbury name first rose to prominence producing non-alcoholic cereal beverages during Prohibition. While the brand expanded into traditional lagers and ales following Repeal, its non-alcoholic offerings remained a cornerstone of the label's identity.
In the 1960s, G. Heileman Brewing Company acquired Kingsbury Breweries, incorporating the brand into its expanding regional portfolio and producing it out of La Crosse, Wisconsin, under the "Kingsbury, Div. G. Heileman" designation. Non-alcoholic and near-beer cans from this era hold a dedicated niche among breweriana collectors, as relatively few major regional brewers maintained continuous canned near-beer lines during the mid-to-late twentieth century.
The can design showcases classic mid-century typography and the traditional Kingsbury identity, complete with the federally mandated non-alcoholic statement noting less than one-half of one percent alcohol by volume. Depending on the production run, variations of Kingsbury cans exist that reflect Heileman's multi-facility brewing footprint across the Midwest and beyond, with different city listings and slight textual changes across manufacturing batches.
Kingsbury Near Beer outlasted many of its contemporary regional competitors. The label survived multiple brewery transitions, eventually passing through the Stroh Brewery Company and into the Miller Brewing portfolio, cementing its legacy as one of Wisconsin's longest-surviving non-alcoholic brew labels.
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Sold Listings
| Price | Title | Platform | Date |
|---|---|---|---|
| $1.00 | 1973 Kingsbury Brew Near Beer 12oz T85-14 Ring Top Sheboygan Wisconsin | Tavern Trove | 11/27/2023 |