Kool Mule Flavored Malt Liquor 12 Oz Tab Top Can

Kool Mule Flavored Malt Liquor

Kool Mule Flavored Malt Liquor was marketed under the Rheingold Brewery name in Philadelphia, Pennsylvania, during the era when the Christian Schmidt Brewing Company owned and operated the historic Rheingold brand. Following Schmidt's acquisition of Rheingold in 1977, the brewery utilized the Rheingold trade name on specialty offerings brewed at its main Philadelphia facility.

Design and Collector Notes

This 12-ounce drawn and ironed tab top can features a bold vertical composition. The central red panel displays a silhouette of a grazing mule positioned directly above "Flavored Malt Liquor" in script lettering. Large, vertical block lettering spelling "KOOL MULE" frames the center panel on both sides, with the bottom statement identifying the producer as "RHEINGOLD BREWERY Philadelphia, PA."

Cataloging distinguishes this release by the presence of a Universal Product Code (UPC) barcode and metric volume indications. Flavored malt liquors represented a brief experimental avenue for legacy regional brewers like Schmidt as they sought to capture changing consumer tastes in the 1980s.