Leidig's Deluxe Beer Cone Top Can

Leidig's Deluxe Beer Cone Top

Leidig's Deluxe Beer was packaged in a cone top can produced for Rainier Brewing Company of San Francisco, California. The can was produced as a private label for Leidig's, a regional chain of liquor stores operating throughout California's Salinas Valley and Central Valley.

Private-label cans from this era hold a celebrated place in breweriana collecting, particularly because the Leidig's brand appeared across various releases contracted through multiple San Francisco breweries. The Rainier-brewed Deluxe version stands out among these regional retail issues as a standout discovery.

The can remained largely uncataloged in early reference literature until the late 1970s, when a few remarkable discoveries brought the label to the attention of advanced collectors. One of the first recognized examples came from a group found near Lake Tahoe by collector Jim Mercier, which helped establish the can's presence in breweriana history. Another documented discovery traced to the East Coast, where an employee at the Horton Brewing Company salvaged misplaced cans that had been erroneously mixed into can shipments from the manufacturer. Because distribution was restricted to select regional retail outlets, surviving examples of this Rainier private label remain exceptionally scarce.