Lite Beer 32 Oz Tab Top Can
Miller • Milwaukee, WI
Miller Lite 32 Oz Tab Top Can
The 32-ounce "Lite Beer from Miller" quart can represents an oversized format released during the nationwide growth of the brand. Following Miller Brewing Company's acquisition and reformulation of Meister Brau Lite, Miller launched Lite Beer featuring package design developed by Walter Landor & Associates. The graphics prominently showcase the classic blackletter "Lite" script, the gold-and-blue hops and barley wreath, and the "A Fine Pilsner Beer" designation.
While standard 12-ounce containers formed the primary packaging for the brand, the 32-ounce quart size was distributed as a large-format option. These cans feature Miller's signature white, blue, and gold color scheme scaled across a large aluminum cylinder. Mandatory dietary panels stating calorie and carbohydrate information were featured on the side text, reflecting key regulatory and marketing elements of the pioneering low-calorie beer category.
For collectors, known variations exist across this can. These variations are primarily linked to Miller's multi-plant distribution network, displaying different brewery city listings such as Milwaukee, Wisconsin, along with facilities in Fort Worth, Texas; Fulton, New York; and Azusa, California. Additional variations include minor adjustments to mandatory warning and nutritional text formatting, as well as distinct manufacturer marks along the bottom rim and seam lines.
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