Lowenbrau Special Beer 12 Oz Tab/Stay Top Can

Miller's Lowenbrau Special Can

The Lowenbrau Special Beer can produced by Miller Brewing Company represents a pivotal chapter in American brewing history when domestic macrobrewers moved aggressively into the super-premium tier. After securing the United States licensing rights to the storied Munich brand, Miller brewed and packaged Lowenbrau domestically at its Milwaukee, Wisconsin facility as well as several other regional breweries.

This domestic production arrangement ignited intense industry rivalry and newsworthy regulatory scrutiny. Competitor Anheuser-Busch lodged a formal complaint with the Federal Trade Commission (FTC), arguing that marketing an American-brewed beer under a traditional German namesake deceived consumers into thinking they were purchasing an authentic import. Despite the legal friction, Miller promoted the brand heavily as a high-end luxury option positioned to rival domestic super-premiums like Michelob.

The can features rich royal blue graphics accented with the historic Löwenbräu rampant lion emblem and gold heraldic detailing. For can collectors, Lowenbrau Special cans offer multiple manufacturing variations. These variations include differences in mandatory brewery location lines—such as Milwaukee, Fort Worth, Eden, Fulton, and Irwindale—as well as subtle adjustments in mandatory warning text, copyright notations, and top-lid embossing across different manufacturing runs.