Lucky 96 Extra Light Beer 12 Oz Tab Top Can

Lucky 96 Extra Light Beer Can

General Brewing Company produced Lucky 96 Extra Light Beer to compete in the expanding low-calorie beer market. Rather than relegating nutritional claims to the side panel, the label places its dietary pitch squarely on the front face. It features prominent callouts for "96 Calories" and explicitly notes that the brew contains one-third fewer calories than the regular flagship recipe. Beneath the calorie figure, descriptive body text outlines that the calorie reduction was achieved through an added step in the brewing process and notes that a content analysis is available.

This all-aluminum can includes a two-city mandatory statement listing San Francisco, California, and Vancouver, Washington, reflecting General Brewing's West Coast brewing operations. A vertical Universal Product Code barcode is printed along the right side of the face. In standard collector references, this label is cataloged alongside associated variations that feature differing brewery location lines or slight package markings.