Lucky Age Dated Ale Flat Top Can
General Corp. • San Francisco, CA IRTP era, 1935 to 1950
General Corp. Lucky Age Dated Ale
Manufactured for General Corp. out of San Francisco, California, the Lucky Age Dated Ale can is a notable artifact from Northern California's mid-century brewing landscape. While the Lucky label is widely recognized for its flagship lager, the company also expanded its signature "Age Dated" branding to its ale offerings.
The Age-Dating Campaign
The prominent "Age Dated" banner on the can was part of a major marketing effort by General Corp. to emphasize production transparency and quality assurance. By promoting a verified aging period prior to distribution—frequently complemented by physical date stamps applied to the lids—the brewery positioned itself as a pioneer in date-coded packaging. This practice helped set the brand apart in an increasingly competitive regional market.
Collector Notes and Variations
Cans bearing the General Corp. San Francisco imprint trace back to the company's historic production operations in the Bayview district. Among breweriana collectors, variations are documented across different manufacturing runs. These include differences in mandatory text formatting near the seam, canning line codes, and can manufacturer stamps, such as the American Can Company "Keglined" insignia.
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