Lucky Ale Flat Top Can
General Corp. • San Francisco, CA IRTP era, 1935 to 1950
Lucky Ale Flat Top Can
Produced by General Corp. in San Francisco, California, this Lucky Ale can represents an important chapter in West Coast brewing history. Following the repeal of Prohibition, General Brewing Corporation established its primary facility on Newhall Street in San Francisco's Bayview district. Under the leadership of founder Eugene Selvage, the company expanded rapidly, turning the Lucky brand into one of the most recognizable names across the Pacific Coast.
While the flagship Lucky Lager accounted for substantial volume, the brewery packaged Lucky Ale to cater to consumers favoring traditional ale styles. The container features classic Lucky branding alongside mandatory panel text identifying General Corp. in San Francisco. The label prominently bears an Internal Revenue Tax Paid (IRTP) statement.
Throughout production runs, variations exist in the legal text layouts, manufacturer marks, and color detailing. For collectors of California breweriana and West Coast labels, Lucky Ale cans remain celebrated artifacts of mid-century San Francisco brewing.
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Sold Listings
| Price | Title | Platform | Date |
|---|---|---|---|
| $23,940.00 | Lucky ALE Flat Top Can RARE SHARP 93-1 | Morean | 2/5/2023 |
| $14,250.00 | Lucky Ale Flat Top Beer Can 93-1 | Morean | 9/5/2020 |